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Apr 20, 2024
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]
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MKT 6352 - Seminar in Evolutionary Marketing 3 3 0 Prerequisite(s): MKT 6300 or equivalent. Examination of marketing methods in the 21st century, including e-commerce, m-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, web advertising, security, branding and strategy.
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